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INTRODUCTION
A Fresh, Ferocious Wave
What is the future of media, specifically the publishing industry? We are in the messy, transition period after the groundbreaking discovery, inventing the future as we try to sustain the present. Continue reading
A Conversation with David Carr
David Carr, Media Equation columnist for the New York Times, explains why he is optimistic about the future of media. Continue reading
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CHAPTER 1
What Media Was and What It's Done
What Media Has Done – The Social Impacts of Media Coverage
In addition to the technological advances that created media as we know it, the media both shapes society and is shaped by it. Some major media events are reflections of their time, others dramatically changed society itself. We share a culture in large part because we share information. Continue reading
What Media Was – An Interactive Genealogy of Technology
The history of media is chronological but non-linear. Our genealogy aims to show the interconnectedness that has led to media as we know it now. The genealogy is necessarily incomplete, but as a provisional attempt to grasp the totality of media history at a glance it does provide a useful starting point for our discussion on what media was and what media could be in the future. Continue reading
Making It Pay
[column] Modern media doesn’t lack readers. Nor does it lack creators, reporters, photographers, designers, editors, publishers or distributors. What it lacks is money. Publications aren’t dying. But the old business model — affordable publications supported by advertising — is. As … Continue reading
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CHAPTER 2
Darwinian Times - The publishing ecosystem
The Brand, The Tablet, the Future of Brand Advertising
Jake Fowler talked to Joe McCambley, founder and creative director of The Wonderfactory, developer, among other things, of Sports Illustrated’s iPad version, about the future of brand advertising and how platforms like the iPad will transform the magazine experience for readers and advertisers. Continue reading
Audience, Appetite, Apps
Just as our appetite for information exploded based on 24/7 accessibility, the revenue model to create that content disappeared. What needs to change? Continue reading
Transparent Journalism
Given the ease of self-publishing that Web 2.0 allows, anyone can see how the process works. That does not necessarily make everyone good at it. If anything, the difficulty of doing it well is much clearer. But it has made journalism a lot more transparent. Continue reading
How Things Are Published Now
The ability to write is no longer enough on its own; journalists must think across media in order to tell their stories. Something, of course, has to give. Continue reading
The Publishing Ecosystem: How Things Were Done
It did not take long for the publishing industry to form itself into the system we recognize. The tidy hierarchy — publisher; editors; journalists and designers; production, printing and fulfillment — standing between us and the news has existed since the early 19th century. Continue reading
The Media Mash Up
A Fresh, Ferocious Wave interviewed three leading media experts about what convergence means now, and how it will impact future media consumption. Continue reading
Making It Pay
There are many potential courses to paying for the journalism that really matters, the investigative reporting that is crucial to a free society with independent media. As one reviews them, however, it’s clear that none stand out as a magic bullet to save the media industry, newspapers or journalism. Continue reading
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CHAPTER 3
The Fourth Estate - A Free Press in Need of an Income
Open-Source Journalism
David Cohn, founder of Spot.us, talks about making journalism more transparent while simultaneously distributing the financial burden of high quality public affairs reporting. Continue reading
Paying for What Matters—At Least in Texas
Using a non-profit model and limiting themselves geographically, the Texas Tribune set out to fill the gap in public-interest journalism they saw in Texas. Continue reading
Aprés le deluge, c’est…quoi?
We think the form matters but it doesn’t. The medium is the message. And we get the message any way it’s presented to us. In this media revolution, nonprofits, bloggers, individuals, amateurs are carrying the banner for a new journalism. Continue reading
A Free Press in Need Of An Income
Today, with hundreds of newspapers folding and the survivors struggling to survive the erosion of audiences and advertising sales, the risks to the funding of journalism as we have known it are profound, enough for many to declare that the industry is experiencing “market failure.” Continue reading
Community, Content, Context, Conversation
The publishing industry tends to think that change is coming from outside—technology, the economy, advertising, competing media. They are reluctant to admit that real change is coming from within. Continue reading
Events as Journalism
Getting people in a room together and letting them talk about the big issues that matter is a form of journalism. And the experience of being in that conversation inspires them to take action. Continue reading
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CHAPTER 4
The Limits and Uses of the 1st Person
Reality TV Through the Years
Over the past century, media outlets have shifted from a centralized, somewhat static formula – as seen in national newspapers and magazines and network television programs – to become dynamic, often niche sources of information that tend to focus on personal experience. Continue reading
Immediacy vs. Experience
Brooke Ferencsik of TripAdvisor, and San Francisco Chronicle’s Spud Hilton, share their views on the relationship between traditional travel journalism and first-person accounts by the traveling public. Continue reading
Strange World
To find answers to the questions we asked last week, we interviewed three experts, all of them successfully making the transition from traditional journalism to the reinvention of media, in other words, The Fresh, Ferocious Wave. Continue reading
Me, Me, Me
The rise of citizen journalism and of point of view journalism means that there is more opinion and bias out there than ever before—not to mention some things that are simply incorrect. Continue reading
User Generated Business Models thon
A little dive into the business models of user-generated content sites shows that many are still in start-up mode, using venture capital and investor money to fund operations. Several have been bought by tech companies. Most are chasing the advertising model. Continue reading
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CHAPTER 5
The Garage Down the Street - Inside J Schools, Media Labs, Campus Publications
J School Then and Now – Day #5
We asked several staff members at Imagination to share details of their J-school experience. Continue reading
J School Then and Now – Day #4
We asked several staff members at Imagination to share details of their J-school experience. Continue reading
J School Then and Now – Day #3
We asked several staff members at Imagination to share details of their J-school experience. Continue reading
J School Then and Now – Day #2
We asked several staff members at Imagination to share details of their J-school experience. Continue reading
J School Then and Now Day #1
We asked several staff members at Imagination to share details of their J-school experience. Continue reading
5 Must-Have Skills for Tomorrow’s Journalist
Lori Blachford, Fisher-Stelter chair of magazine journalism at Drake University, answers the question: What are the top 5 skills or experiences you want all students to graduate with? Continue reading
The Changing Creative Process
Once a very linear process with specific and individual responsibilities, the new process has become more collaborative in nature, taking advantage of individual talents and strengths, and resulting in a holistic approach to media creation.
Continue readingJ-Schools; Innovation Incubators or Curators of the Past?
At a time when journalism jobs continue to disappear, is there a career left for J-school graduates? Four recent journalism graduates find out. Continue reading
The Ever-Evolving Job Search
How job searches have changed and the direction they’re heading for both recruiters and job seekers.
Continue readingcoming soon:
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CHAPTER 6
Randomness and Sensuality
Tangibility Rules
Q&A with Gretchn Kirchner, senior art director at Imagination. Continue reading
Star Designers in Print
Doug Kelly, EVP of Design at Imagination, recommends print designers. Continue reading
Graphic Design Lives
Q&A with Doug Kelly, Executive Vice President of Design at Imagination. Continue reading
Star Designers
Tony Anasenes recommends examples of digital work that transcend traditional interactive design into video/graphics/etc. Continue reading
“Design’s dead, dude. It’s all about functionality.”
Tony Anasenes discusses the future of design. Continue reading
Great Design Lives
Gretchen Kirchner recommends great graphic designers. Continue reading
Digital Design and Intimacy
Q&A with Hannah Kokjohn, interactive designer at Imagination. Continue reading
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coming soon: CONCLUSION
Content is a commodity, creativity is not


