With the launch of any new magazine—especially one that hopes to be “both inspirational and aspirational and sometimes even a bit confrontational”— there will be opinions on it, good, bad, and otherwise.

And when we launched orange last fall, we were lucky to hear back from many of you.

One reader told us her CEO hand-delivered his copy of the magazine to her and said they had to meet with a company that was so cutting-edge. Within weeks, I met with them to discuss custom content strategies.

In fact, because of the first issue of orange, we’ve also had the opportunity to talk with a half a dozen other Fortune 500 clients about the limitless opportunities for digital content delivery utilizing social media and other customer engagement tactics.

But then there were some readers who just couldn’t figure out orange and asked questions like:

“Is orange misspelled on the cover?”
“What is this magazine about?”
“As a marketer, how is this information supposed to help me?”

So what exactly is orange? As I mentioned in my last letter, orange is all about content, creativity, and connection in today’s marketing world where strategies, tactics, and delivery channels are changing lightning-fast.

orange is about providing some understanding and perspective, asking questions and exposing you—the reader—to things that maybe you haven’t thought of before. Working with leading companies and associations, Imagination has intimate knowledge about how to help you connect with your customers or members. We want to share that with you. And in this issue, we’ve also gone outside our own walls to seek advice, trends and topics of interest from C-level marketers at some of the world’s top companies, hoping they’ll provide insight and context as well.

Honestly, hearing things like “What is this magazine about?” is exactly what we set out to do with orange: Excite. Engage. Stir. Drive. Challenge. These are the emotional objectives that marketers today are looking to achieve.

Maybe we’ve done that. Maybe we’re not there yet. But we’d love to hear what you think about orange—as well as what you’d like to see in the next issue. Request a subscription to orange and see what other surprises we have in store for you.