Browse by Type: Online Exclusives
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Learn the Strategy Behind Target’s up & up Brand
Target has become a leader in store brand marketing. To get an inside look into one of its most successful brands, up & up, we asked Annie Zipfel, director of owned brands for Target, to dish on its strategy. Continue reading
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5 Brands Gone Retro
With store brands steadily gaining market share across hundreds of consumer product categories, national brands are looking for ways to recapture the hearts—and pocketbooks—of American consumers. Continue reading
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7 Websites That Spark Creativity
In the age of Google, we have so much information at our disposal at all times that we’re becoming less creative by the minute. Continue reading
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Mobile Media: Chicago’s Gaztro-Wagon
Matt Maroni, owner of the Gaztro-wagon on Twitter strategy and small businesses on social media. Continue reading
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Putting the Shine on Paper Crown
Maura McManus on the vision behind Paper Crown and marketing to 1.5 million Twitter followers. Continue reading
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Winners & Losers: 5 Outdoor Campaigns That Worked—and 5 That Flopped
From billboards to bus panels, outdoor advertisements reach millions of people each day. But do their messages resonate with busy and distracted consumers? Continue reading
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Search Engine Overload
Tim Nolan explains why a social media plan may be a good-or a bad-move for your business. Continue reading
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The C-Suite Snapshot, continued
More in the real lives of today’s top strategists. Continue reading
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Member-Centric in the Digital Age
Rebecca Rolfes explains what association execs can do with the social media intel they gather. Continue reading
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Ruy Teixeira discusses demographic shifts in the U.S.
Ruy Teixeira discusses the rise of minority voters, urban centers and generational replacement. Continue reading
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Pollster John Zogby on the new American mindset.
John Zogby on his book, “The Way We’ll Be: The Zogby Report on the Transformation of the American Dream.” Continue reading
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Blogger and journalist Cory Doctorow – unfiltered
Cory Doctorow talks about free online content, technologies he can’t live without, and his morning routine. Continue reading