Consumers are seeking simpler lifestyles and spending more mindfully than ever. Continue reading
Plain-labeled generics used to sit meekly on shelves next to their bright, well-branded counterparts. Now, generics are dressed up and strategically marketed to capture market share. Continue reading
Brands are producing high-quality content—butt unbranding their work. A look inside the world of custom content. Continue reading
Target has become a leader in store brand marketing. To get an inside look into one of its most successful brands, up & up, we asked Annie Zipfel, director of owned brands for Target, to dish on its strategy. Continue reading
With store brands steadily gaining market share across hundreds of consumer product categories, national brands are looking for ways to recapture the hearts—and pocketbooks—of American consumers. Continue reading
Top marketers share campaign successes and surprise ROIs. Continue reading
We talk with Patrick Williams of Worth. Continue reading
Is this age-old phenomena dead? Continue reading
From billboards to bus panels, outdoor advertisements reach millions of people each day. But do their messages resonate with busy and distracted consumers? Continue reading
What is this magazine—and its online counterpart—all about? Continue reading
A rare look into the real lives of some of today’s top strategists. Continue reading
More in the real lives of today’s top strategists. Continue reading