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Make Mine Mobile
The right planning coupled with a robust database of content can turn a wine app into the perfect pour.
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Are You Corroding Your Brand?
Gotta have an app! Gotta have an app? Haste may do more damage than good.
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Print is Not Dead
Advertising in print may be dead, but print publications themselves have never been a bigger opportunity for brands.
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Print is Dead
The news industry is a dying breed that just refuses to evolve. Or, at the very least, it’s not adapting, not fast enough.
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Content at the Speed of Light
OK, that’s an exaggeration. But real-time responses are a must for brands to remain relevant. (Somewhere, legal teams are shuddering....
Online Exclusives
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Learn the Strategy Behind Target’s up & up Brand
Target has become a leader in store brand marketing. To get an inside look into one of its most successful brands, up & up, we asked Annie Zipfel, director of owned brands for Target, to dish on its strategy. Continue reading
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5 Brands Gone Retro
With store brands steadily gaining market share across hundreds of consumer product categories, national brands are looking for ways to recapture the hearts—and pocketbooks—of American consumers. Continue reading
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7 Websites That Spark Creativity
In the age of Google, we have so much information at our disposal at all times that we’re becoming less creative by the minute. Continue reading
Browse by Topic & Medium
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Print is Not Dead
Advertising in print may be dead, but print publications themselves have never been a bigger opportunity for brands. Continue reading
-
Print is Dead
The news industry is a dying breed that just refuses to evolve. Or, at the very least, it’s not adapting, not fast enough. Continue reading
-
Content at the Speed of Light
OK, that’s an exaggeration. But real-time responses are a must for brands to remain relevant. (Somewhere, legal teams are shuddering.) Continue reading
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Whose Followers?
In the Wild West of social media, where brands are people and people are brands, where does the brand begin and the person end? Continue reading
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Make Mine Mobile
The right planning coupled with a robust database of content can turn a wine app into the perfect pour. Continue reading
-
Are You Corroding Your Brand?
Gotta have an app! Gotta have an app?
Haste may do more damage than good.
Continue reading -
A La Mode
Always changing, always trending, the fashion industry is one of the few with the moxie to try new things and discard them mere months later. It’s a tactic that has worked particularly well in social media, where fashion brands, consumers and tastemakers co-mingle behind the scenes. All, we might add, with fabulous results.
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Holding Back
B2B companies enjoy some clear advantages over B2C companies in using social media. So why aren’t more of them doing it? Continue reading
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How Content Goes Viral
Every 60 seconds, another 48 hours of video is posted on YouTube. People tripping. Babies laughing. Cats farting. Any given day sees another 250 million tweets. Continue reading
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Tying the Knot
When it comes to social, what are you measuring? What is that telling you—if anything? And where, oh where, is the ROI? Continue reading
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The Beauty of Data
In a bottomless sea of statistics, data visualization is helping brands—and consumers—cut through the clutter. Continue reading
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Search Engine Overload
Tim Nolan explains why a social media plan may be a good-or a bad-move for your business. Continue reading
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Make Mine Mobile
The right planning coupled with a robust database of content can turn a wine app into the perfect pour. Continue reading
-
Are You Corroding Your Brand?
Gotta have an app! Gotta have an app?
Haste may do more damage than good.
Continue reading -
Print is Not Dead
Advertising in print may be dead, but print publications themselves have never been a bigger opportunity for brands. Continue reading
-
Print is Dead
The news industry is a dying breed that just refuses to evolve. Or, at the very least, it’s not adapting, not fast enough. Continue reading
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Mobile Media: Chicago’s Gaztro-Wagon
Matt Maroni, owner of the Gaztro-wagon on Twitter strategy and small businesses on social media. Continue reading
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Search Engine Overload
Tim Nolan explains why a social media plan may be a good-or a bad-move for your business. Continue reading
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Member-Centric in the Digital Age
Rebecca Rolfes explains what association execs can do with the social media intel they gather. Continue reading
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Rebecca Rolfes on the Association Revolution
What [associations] do now is not as important as what they do next.
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Putting the Shine on Paper Crown
Maura McManus on the vision behind Paper Crown and marketing to 1.5 million Twitter followers. Continue reading
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Are You Indispensable?
Seth Godin on the misuse of the term “going viral,” crappy customer service, and his new book Linchpin. Continue reading
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Ruy Teixeira discusses demographic shifts in the U.S.
Ruy Teixeira discusses the rise of minority voters, urban centers and generational replacement. Continue reading
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Pollster John Zogby on the new American mindset.
John Zogby on his book, “The Way We’ll Be: The Zogby Report on the Transformation of the American Dream.” Continue reading